Here are the key elements to me:

• General rule about no content purchased outside the app remains in place, new exceptions follow

• New subscription service open to all developers (not just newspapers and magazines)

• Subscriptions in app must use Apple service, developers can also offer subscriptions on their wn website or other mechanisms if, and only if, they use our in app subscription service

• Apps can sell approved digital content (books, audio, video) outside of the app for “reading” in e app, if and only if, they offer the same content for sale in the app using Apple’s in app purchase system

• All in app purchases and in app subscriptions share revenue at the same 70/30 split with Apple as app purchases

• Links out of the app to purchase with other mechanisms are no longer necessary or allowed

• All in app purchases and subscriptions are priced at least as good as the items are offered through any other channel or mechanism